For individuals that aren't sports fans, the Super Bowl isn't about winning or losing. It isn't really about which player is called MVP or which team hoists the Lombardi trophy overhead at the fourth quarter's end. It is not about which coach is submerged in a Gatorade bath. It is more about another thing, and one thing only: the commercials. With no commercials, it airing the Super Bowl may as well be deterred, or worse, turned to Lifetime.

Super Bowl commercials are very pricey to air; a thirty second spot in last year's game cost 2.5 million. This will make them great: advertisers wouldn't like to waste their money so they really burn more midnight oil, flow more creative juices, and order much more Thai food for all those office all-nighters. Some of these advertisers succeed with brilliant commercials, others leave us scratching our heads and asking, "Seriously?" The nice, the not so good, along with the ugly all have the option into our televisions on Super Bowl Sunday. This is a listing of five of the finest commercials generated over the years.

Apple "1984": An industrial that aired in, well, 1984, this Apple commercial continues to be revered as among the greatest in recent history. A parody of George Orwell's novel with regards to a man surviving in a world marked by totalitarianism, this ad was directed by Ridley Scott of "Blade Runner" fame. IBM plays the roll of "Big Brother" - a euphemism useful for "dictatorship" in Orwell's novel - and it is featured in the commercial being a giant TV screen that rattles on an audience of emotionless drones. Away from nowhere, a hip-looking woman enters the bedroom and throws the new Macintosh in the screen, shattering it in the act. The voiceover says, "On January 24th, Apple Computer will introduce Macintosh and you should understand why 1984 will not be like 1984."

McDonald's "Showdown": In 1993, this commercial featured a sport of "call your shot Horse" between two of basketball's greats: Jordan and Larry Bird. The winner won the one and only a large Mac. Each shot was as well as a much more spectacular shot and preceded from the catch phrase, "nothing but net." As the players dueled, hitting shots off of the rafters, and off floors, it became clear that no winner would definitely be decided. The commercial ends with Jordan and Bird sitting outside on top of a building as Jordan tells Bird, "Off the expressway, in the river, off the billboard, over the window, off the wall, nothing but net."

Budweiser "Clydesdales Play Ball": In 1996, this commercial proved that Clydesdales, despite popular belief, can actually play football. Throughout a snowy pick-up game, two men look on together team of Clydesdales scores a field goal against another. In 2004, Budweiser updated the ad to parody the video replay of the NFL. This ad featured the game's referee, a zebra, reviewing a play underneath the ref tent.

Nissan Maxima "Pigeon": America loves ads with talking pigeons, particularly if those pigeons appear to be Cliff Clavin from "Cheers." Within this 1997 ad, three pigeons visit a new Maxima leave a carwash. They immediately sense it is their duty to, well, doodie around the car windshields. Since the theme to "Top Gun" plays without anyone's knowledge, two pigeons miss their target and leave it on their leader, the Cliff Clavin-esqe bird, to fly down on top of the Maxima. Despite his confidence, he only ultimately ends up colliding head first which has a closing garage door.

Budweiser "Cedric": In line with the speculation that Budweiser generally has among the better Super Bowl commercials, 2001 would be a year where they did not disappoint. This commercial is not hard enough: Cedric the Entertainer is seen romancing a fantastic looking women. He travels to the refrigerator to acquire two Bud Lights and proceeds to complete a "happy dance," demonstrating his elation and unknowingly shaking inside the bottles along the way. His date quickly involves an unwelcome end when Cedric opens up the Bud Light, just to have it explode all over his highly annoyed date.

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